You can feel it, but the hipster fervor is fading. Well, skinny jeans, malnutrition and other pleasures are not for our brother, this style, so to speak, is mainly recognized by young people. Many cafes have appeared in a minimalist style, takeaway coffee is both budget-friendly and stylish - think our teenagers. The fact that it is unhealthy is a secondary issue. Therefore, such establishments appear quickly and disappear just as quickly, but vareniki and metropolis remain, I think it’s a matter of mentality. Our people are lazy, they work a lot and diligently, so they eat a lot and also lazily and diligently, lounging on velvet sofas and tasting overseas dishes. The conclusion from this is that comfort is everything.

We get our fill of newfangled sushi, quick breakfasts and return to our usual - table, chair, big plate. Whatever one may say, every family has a chair, a table, a kitchen - this picture is familiar to most of our families, which is why we were so drawn to the past. Stonework, samovars, old newspapers, vintage dishes - these items have become increasingly common in our establishments, from dumplings and typical cafes to elite royal restaurants.

In addition, in addition to the “false Czech” restaurants, retro pubs have joined - establishments with a much more understandable concept and proletarian prices. Therefore, any crisis plays into the hands of the restaurateur - to hit the retro theme in a black way.

An interesting fact is that this phenomenon with retro establishments is actively developing, mainly in the CIS. In Europe, there are satin family restaurants, so there the idea of retro would be meaningless, why make artificial retro when there is a cafe across the street that is a couple of hundred years old.

If you are looking for new ideas for your restaurant, you can resort to a retro theme: these include staff costumes (royal maids with starched collars), interior design (cut glasses, samovars, abacus, bagels, basements, guest courtyards, state dachas, etc.), decoration menu in retro style (Soviet dishes, royal grub, overseas fish soup, etc.), promotions and themed parties with retro slogans.

P.S. If it was written with errors, we ask for your mercy’s forgiveness, for it was written in the evening in a fair amount of haste. Congratulations, FideL.