To maintain corporate spirit and company advertising, branding clothing for staff is one of the most effective solutions. Any organization can use it, but it remains most relevant for the service sector. And this is due to the fact that it is in this industry that direct communication between employees and potential or existing clients takes place. Therefore, hoodies, sweatshirts, and T-shirts for staff with the brand logo are guaranteed to have a positive impact on commercial activities.
Staff clothing – which one should the logo be applied to?
A logo, slogan or any other brand advertising image can be applied to almost any textile surface. Most often in the service sector, everyday clothing that is always in demand is branded:
T-shirts;
sweatshirts;
hoodie;
aprons for salons.
Being in the field of view of clients, such things involuntarily attract their attention. In order for it to appear exclusively in a positive way, printing a logo on a T-shirt or sweatshirt must be done with the highest quality, clarity and reality. The durability of advertising images also plays a big role. They must be able to withstand heavy wear, repeated washing and ironing without compromising their integrity and color saturation. These aspects ensure that employees wearing branded clothing will look neat and stylish at all times. This is of great importance for the prosperity of cafes, restaurants, beauty salons and sports clubs.
Printing technologies - all the possibilities and advantages
Any corporate clothing can acquire a unique, recognizable design when professionals get down to business. The achievement of these shape parameters is also facilitated by a variety of modern technologies. High-quality printing on T-shirts and any other corporate clothing can be done in the following ways:
sublimation;
thermal transfer;
flexo printing;
silk screen
With the help of any of these technologies, T-shirts with a logo not only achieve excellent branding quality, but also remain as comfortable as possible to wear. Throughout their shift, employees, wearing comfortable and stylish clothes, demonstrate an exceptionally positive approach and attention to all clients. Each printing method has its own obvious advantages. The final choice for customers in favor of one of the technologies should be made based on their goals and available budget. When ordering large quantities, it is best to print on a hoodie using silk screen or thermal transfer. If white clothes are branded, then sublimation is beyond any competition. To order single copies of the form, you can give preference to flexographic printing. This method is beneficial when you need to order a uniform for the administrator, senior waiter, etc.
The costs of purchasing branded clothing for staff are determined by many factors, but they are guaranteed to pay off in the shortest possible time. This happens due to the fact that for companies a uniform with a logo becomes an effective marketing tool. High-quality printing on sweatshirts sets employees of a particular organization apart from numerous competitors. In the eyes of visitors, it acquires a special status and presentability. Staff in corporate clothing inspires confidence and encourages people to use the company’s services on an ongoing basis. This forms the basis for obtaining stable profits and dynamic expansion of the client base in the near future.
