The number of restaurants in our country cannot be counted, but how many of them are successful can be counted on one’s fingers. If you want to develop and evolve, these theses will help you:
Selecting a location. The choice of location is the key to the profitability of the establishment, everyone who has anything to do with trade knows this, even the granny with the seeds. Perhaps you do not have a Michelin-starred restaurant, but a student bistro - the main thing is to find a place to live closer to your main clients - students. Look for a place that will match the selected category of clients.
The client’s choice certainly depends on the starting capital. Decide for whom you will try - the city's top officials, students, the middle class. It is very thoughtless to create a student cafe where there is not a single educational institution in the area or to build a 5-star hotel overlooking the cemetery.
Scale. It’s worth looking and thinking into the distance, as they say in Odessa, “think ahead.” Ask yourself questions: what further development of my cafe is possible, is it possible to expand the area, is it possible to increase the number of customers with additional investment, etc. Be bolder in your plans, think Napoleonic-style on a grand scale: today a kebab shop, tomorrow a hotel complex.
Personnel and personnel decide everything. Make sure that your team can work fully without your supervision. Select the best of the best, encourage workaholism, promote subordinates, cultivate corporate spirit and have a friendly tea party - everyone enjoys working in a good team.
The interior and atmosphere are a very important element of your establishment. Even a small cafe with a nice, cozy interior, designer items, and a beautiful, mouth-watering menu can compete with a large chain that doesn’t have time to devote time to all its visitors.
Invest in design, develop your own style and restaurant format. The modern pace of life dictates the rules of fast food, but this does not mean that you should save on the interior and menu. You want to bring a beautiful glass of coffee, bought on the way to work, to the office to the envy of your colleagues, and this is additional advertising for your event.
Service and quality. Of course, it doesn’t matter how many stars you have - the service should be top notch, word of mouth works at all levels from a kindergarten to a presidential hotel, if you are good the street, the city and the whole country will immediately know about it! The second thing you should focus on is the supply of quality products and the selection of reliable suppliers. Remember that the kitchen is what customers come for, it is the soul of your restaurant, so customers should know that your dishes are made with love and soul, and not with flavor.
Love your restaurant and it will repay you many times over.
