When opening a beauty salon and SPA center, it is rare to come across well-developed brand books and comprehensive branding for the salon. More often than not, salon owners are overwhelmed with difficulties related to documentation, staff recruitment, premises renovation, and other everyday challenges. Just before the opening, the issue of signage and business cards becomes very urgent and critical.
With the right and professional approach, beauty salon branding starts right from the beginning. The designer creates the establishment's logo, design layouts for all permissible printed materials - business cards, letterheads, beauty salon price lists, information boards for the salon, calendar, and beauty salon signage.
Business cards and other printed materials are understandable, but a price list for a (self-respecting and customer-focused) beauty salon is a must! There is no discussion about it, and it should be present in every salon. The beauty salon price list includes the salon's prices, services offered by the staff, a list of services, and the salon's awards and certifications. The color of the folder can be matched to the shade of the brand's color, and placing the logo is obligatory. Depending on the number of pages in the price list, appropriate binding methods are chosen - rings, bolts, strings. If the concept of your salon involves using natural materials in the interior and decor, you can also use such materials for the folder's cover. However, the most practical and durable materials are undoubtedly genuine leather and eco-leather.
The beauty salon folder will undoubtedly be scrutinized by your clients. It's also worth considering that some salon procedures are intimate, and female clients may be hesitant to express their preferences to the salon administrator. By browsing through the catalog, they can independently familiarize themselves with all the relevant details and prices. You can find more of our work in the section. Wishing you many clients in your salon! Good luck!
