So, you are the owner of a small cafe. Everyone in the area knows the name of the cafe, you have held more than a dozen banquets and you want to increase visitors, and, of course, profit. It is quite natural that the flow of customers is decreasing, and the public needs to be warmed up. We will tell you how to whet the interest of clients in this article.
Let's analyze the situation. One of the main problems of the restaurant business in Ukraine is that the interior of the establishment becomes stale after a while, and maintaining and remodeling is even more difficult than making it from scratch. This is precisely why cafes appear and disappear so quickly. The interior must be well-groomed, all handles must be in good working order, the toilets must be intact, and the chair must have four legs. The interior is not only a paradise for the eyes, but also comfort for the client. Make sure all the attributes look the same. as good as new, you shouldn’t skimp on replacing new soap dishes, for example, the attitude of visitors to your cafe depends on such details.
The second is the kitchen. The kitchen is the heart of your cafe, BUT the heart should not grow old. Review your dishes, maybe you should remove them and replace them with new ones, change direction. Use fashion, fusion style cuisine, mixing different cuisines of the world, or, on the contrary, highlight and emphasize a certain culture. Perhaps it is worth choosing more appetizing and interesting names. The last and most unusual thing I’ve ever seen is “Cuba Hot Night”, I don’t remember all the ingredients, but the name has been postponed)
Staff. And it is clear to a novice restaurateur that an experienced waiter will sell shawarma in an elite restaurant in such a way that guests will ask for more and leave immodest tips. Take a closer look at the staff, isn’t it time for some of them to take a long-term vacation? Perhaps it is worth priming employees more often so that they work with passion.
The menu of your cafe also requires constant attention. An old, shabby Menu Covers with files and sticky price tags obviously won’t add points to you. The menu should be neat, all prices should be current. Don't forget about the number of dishes. The menu should not be like a bowl; it’s not about the quantity, but about the availability and quality of the dishes served. And no proofreader or written price tags on the menu - this is disrespect for both the client and your cafe!
If everything is fine with all the previous points, it may be worth changing the record. Listen to your cafe. The sound in the cafe is an important detail! Perhaps the music is too loud and visitors leave, perhaps it is simply not to the liking of most, or maybe you don’t have music at all and the pots are loudly rattling?
In addition, we should not forget about advertising. Even if your cafe is not new, this does not mean that it does not need advertising. Leaflets, advertising in transport, on TV, advertising on the Internet, promotion on forums, on social networks, promoting your own website - the choice is huge. The main thing is to choose the right vector for your advertising. Emphasize the advantages of your cafe, your cafe should definitely have a distinctive feature. Delivery of fitness food, holding large noisy banquets, panoramic views of the city, a bartender with an outstanding appearance, holding children's master classes or, for example, attractive waitress costumes.
Success and prosperity to your establishment!
